Indentify
the Tactics
Behind every piece of misinformation is a tactic designed to influence how we think or feel. This page explains how those tactics work — from fear-based messaging to false expertise. Through videos and animations, you’ll learn how to recognise the patterns and stop false claims before they take hold.
Fear Is Contagious
A familiar character spreads panic in everyday spaces. This short animation shows how fear is used to influence how we see the world around us.
Just a Conspiracy?
Some stories spark outrage by suggesting a hidden agenda. This video explores how conspiracy narratives take hold — and how to respond calmly.
Blame and Distract
What looks like a joke reveals something serious. This story shows how scapegoating works — shifting blame away from where it belongs.
Emotional by Design
Ever felt angry or afraid after scrolling ? This video shows how emotional triggers are built into content — and how to stay alert.
